{"id":927,"date":"2022-07-15T09:35:55","date_gmt":"2022-07-15T13:35:55","guid":{"rendered":"https:\/\/profileninja.io\/site\/?page_id=927"},"modified":"2022-07-21T11:42:37","modified_gmt":"2022-07-21T15:42:37","slug":"segmentation-examples","status":"publish","type":"page","link":"https:\/\/profileninja.io\/site\/segmentation-examples\/","title":{"rendered":"Segmentation Examples"},"content":{"rendered":"

[vc_row content_width=”grid” disable_margin_on_row=”no”][vc_column width=”1\/2″][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n

Here’s what Segment Ninja can help you do and why it’s important:<\/strong><\/h3>\n

Segment Ninja will automatically append privacy compliant data to every customer as they buy so you can segment and sell more profitably<\/em>. Combined with automations and default behavioral segmentation, CRO, open, click-through, conversion rates and other KPIs can improve dramatically. After the data append, you’ll be able to segment by one or more of the following:<\/p>\n

1. Age Range<\/span><\/h4>\n

Product mix, social media strategy, creative and messaging should look and feel age relevant. E.g., urban hipsters vs. empty-nesters.<\/p>\n

2. Presence of Children<\/span><\/h4>\n

The Presence of Children<\/span> will influence discretionary spending and on what. Message, price and merchandise accordingly.<\/p>\n

3. Education<\/span><\/h4>\n

Education<\/span> can often be an important factor in what people buy, how much and how often.<\/p>\n

4. Home Ownership<\/span><\/h4>\n

Homeowners and renters spend differently. A homeowner isn\u2019t always more affluent. Renters aren\u2019t always blue-collar workers.<\/p>\n

\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n

5. Occupation<\/span><\/h4>\n

For some merchants it will be important to know whether a buyer is a low-Income<\/span> empty-nester or affluent professional. Occupation<\/span> sometimes influences what people buy and how much they spend.<\/p>\n

\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″][vc_row_inner][vc_column_inner][vc_single_image image=”775″ img_size=”full”][vc_column_text]<\/p>\n

6. Income<\/span><\/h4>\n

Household Income<\/span> is a critical determinant of RFM. Combined with other Segmentation Variables<\/span>, conversions can be dramatically improved. Income<\/span> may also inform product mix and pricing decisions.<\/p>\n

7. Net Worth<\/span><\/h4>\n

Net Worth<\/span> has clear implications on product and buying decisions. Lifestyle messaging can vary by vertical (i.e., travel, entertainment, luxury vs discount goods, financial services, etc.).<\/p>\n

8. Technology Use<\/span><\/h4>\n

How tech-savvy buyers are can have a dramatic influence on media and entertainment choices (i.e., Netflix, YouTube, etc.), device usage (mobile, tablet, etc.), social media behaviors, how comfortable consumers are with shopping online and how\/where to engage them.<\/p>\n

9. Urbanicity<\/span><\/h4>\n

Distance to shopping may influence who buys online vs offline, how much they spend, whether they buy lawn chairs, walk to work, drive cars or use Uber.<\/p>\n

\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]

\n\t
<\/div>\n<\/div>\n[vc_empty_space]\t
\n\n\t\n\t Let's get started!<\/span>\n\t \t<\/a>\n\n\t\t<\/span>\n\n\t<\/div>\n\t
\n\n\t\n\t FAQs<\/span>\n\t \t<\/a>\n\n\t\t<\/span>\n\n\t<\/div>\n[\/vc_column][\/vc_row][vc_row disable_margin_on_row=”no”][vc_column][vc_column_text]<\/p>\n
\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n