{"id":625,"date":"2020-03-29T12:08:03","date_gmt":"2020-03-29T16:08:03","guid":{"rendered":"https:\/\/profileninja.io\/site\/?page_id=625"},"modified":"2022-03-30T11:44:12","modified_gmt":"2022-03-30T15:44:12","slug":"process-use-cases","status":"publish","type":"page","link":"https:\/\/profileninja.io\/site\/process-use-cases\/","title":{"rendered":"Process & Use-cases"},"content":{"rendered":"

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How to use profiles and personas<\/h2>\n

Practical Applications<\/h3>\n

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Better consumer insights means better conversion
\nand increased lifetime value of every customer<\/p>\n

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\n Understand individual customers<\/h4>\n\n
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\n [vc_column_text]Prepare for your next conversation, meeting or interaction with every customer. Understanding how your customer thinks, lives and makes decisions helps you develop more genuine rapport.\u00a0 Our data\u00a0 can help you identify buying triggers, purchase motivators and provide insights to help you improve the customer experience throughout the buying journey.\u00a0 Learn more about single profiles here<\/a>.[\/vc_column_text] <\/div>\n<\/div>\n
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\n Identify and personify your best customers<\/h4>\n\n
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\n [vc_column_text]COMING SOON!<\/strong><\/span>\u00a0 The Pareto Principle suggests that 80% of your revenues come from 20% of your customers.\u00a0 Wouldn’t it be nice to know who those 20% are?\u00a0 That’s what Profile Ninja can do with batch appends.\u00a0 We identify and create personas of your best customer types so you can market to them more effectively.\u00a0 Why waste time and marketing dollars on the underperforming 80% that will find and buy from you anyway.\u00a0 Focus on and find more of the 20% that really drive revenues.\u00a0 This is how you scale.\u00a0 Learn more about batch appends here.<\/a>[\/vc_column_text] <\/div>\n<\/div>\n
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\n Consumer & Market Segmentation<\/h4>\n\n
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\n [vc_column_text]Knowing who your best customer segments are helps you make more informed creative, messaging and media channel decisions.\u00a0 We can segment by a multitude of demographic, psychographic,\u00a0 behavioral and lifestyle characteristics.\u00a0 Our mapping tools allow you to see where customers cluster and live on a map.\u00a0 Clustering allows you optimize geo-targeted social, paid search, display and\u00a0 another other campaigns.\u00a0 Clustering usually means this where your new customers live.\u00a0 Remember that birds of a feature flock together – this is the foundation of how look-alike audiences are built.\u00a0 Start with your first party data and get better results.[\/vc_column_text] <\/div>\n<\/div>\n
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\n Email Marketing<\/h4>\n\n
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\n [vc_column_text]Our integration with Mailchimp takes audience segmentation to the next level.\u00a0 Take larger audience lists and filter them by over a dozen demographic, Income<\/span>, Technology Use<\/span> and life stage variables to create hyper-targted and much more relevant campaigns that result in better ROI.\u00a0 Learn more about our ChimpSync\u2122 integration here.<\/a>[\/vc_column_text] <\/div>\n<\/div>\n
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\n Optimize Advertising: Social, PPC, Display, Direct<\/h4>\n\n
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\n [vc_column_text]We start with your customer mailing addresses and connect to dozens of datasets to assemble 100% privacy complaint profiles of who they are, how they live, what they buy and how they make purchase decisions.\u00a0 You\u2019re already spending money on social, display, PPC, email, direct mail, print ads and other channels.\u00a0 Profile Ninja gives you the deep insights and data to help you hone your audience, message and channel to optimize every customer campaign and interaction.[\/vc_column_text] <\/div>\n<\/div><\/div>[vc_empty_space][\/vc_column][\/vc_row][vc_row content_width=”grid” disable_margin_on_row=”no”][vc_column][vc_empty_space height=”50px”][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n

Here’s how we do it<\/h2>\n

Consumer insights in just minutes<\/h3>\n

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\n Search or Upload <\/h4>\n <\/div>\n
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Do a single search, upload a customer list for batch profiling or append to a Mailchimp audience<\/p>\n <\/div>\n<\/div>\n\n<\/div>\n

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\n Connect to Big Data <\/h4>\n <\/div>\n
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We connect to multiple databases to create rich profiles for every customer from thousands of variables<\/p>\n <\/div>\n<\/div>\n\n<\/div>\n

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\n Output the Insights <\/h4>\n <\/div>\n
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The output is a single profile or multiple profiles, cluster mapps and new Mailchimp merge fields<\/p>\n <\/div>\n<\/div>\n\n<\/div>\n

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\n Consumer Insight = ROI <\/h4>\n <\/div>\n
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More relevant creative, messaging, personalization, targeting and conversion on all channels<\/p>\n <\/div>\n<\/div>\n\n<\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row disable_margin_on_row=”no”][vc_column][vc_column_text]<\/p>\n

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